Kind Reader, are you interested in taking your business to the next level with a targeted approach to marketing? Look no further than account based marketing consultants. These experts specialize in crafting personalized strategies for reaching high-value accounts and maximizing return on investment. With their unique blend of market research, targeted advertising, and personalized messaging, account based marketing consultants can help your business achieve unprecedented success in the highly competitive world of modern marketing. So why wait? Contact an account based marketing consultant today and take the first step towards unlocking your business’s true potential.
What is Account Based Marketing?
Account Based Marketing (ABM) is not a new concept. However, with advancements in technology and new marketing trends, ABM has become increasingly popular. ABM is a B2B strategy that involves focusing your sales and marketing efforts on engaging with a specific group of high-value accounts that are most likely to generate revenue for your business. ABM requires close collaboration between the sales and marketing team to identify key accounts, develop personalized content according to their needs, and deliver it through the right channels at the right time.
Account Based Marketing Processes
The ABM process involves four main stages, which are:
- Selecting the Target Accounts: This involves identifying the ideal accounts that fit the company’s buyer personas. This is typically done by looking at the accounts that have previously made purchases or those that are most likely to buy based on criteria like firmographics, intent data, and other signals.
- Developing the Account Plan: Once the target accounts have been identified, the next step is to create an account plan. This involves developing personalized content and messaging to address the specific needs of each account. It’s essential to tailor the message to address each account’s specific pain points with the right messaging in the right channels.
- Executing the Plan: After creating the account plan, it’s time to execute it by sending relevant content through the right channels. This involves using different forms of content like webinars, white papers, email campaigns, and social media.
- Driving Revenue and Retention: The final stage is to track the performance of the ABM program and use insights to drive revenue and retention. Sales and marketing teams need to work collaboratively to track engagement levels, measure success, and adapt their strategies to improve performance continually.
Why Hire Account-Based Marketing Consultants?
ABM consultants are experts in the field of account-based marketing. They have the knowledge and expertise to help you design and implement a successful ABM program. Here are some reasons why you might want to hire an ABM consultant:
1. You Do Not Have the In-House Expertise
If you do not have an in-house team experienced in ABM, it can be challenging to launch a successful campaign. An ABM consultant can help fill that gap by providing their expertise on ABM strategies, techniques, and help you get the desired outcome.
2. Save Time and Resources
Designing and implementing a successful ABM program takes time, effort, and resources. ABM consultants are more efficient and can save your company time and resources by designing and implementing the entire ABM process for you.
3. Helping You Set-Up a Scalable System
An ABM consultant can help you design and implement a scalable ABM system that can be used over and over again to attract high-value accounts into your pipeline. The consultant can create the system, and you can then use it to execute successful ABM campaigns regularly.
4. Providing an Objective Organizational Perspective
ABM consultants provide an outside perspective and offer suggestions and advice to improve your program’s performance. They will look at your current strategies, identify gaps and opportunities, and help you improve your processes to increase conversion rates.
Top Account Based Marketing Consultants in 2021
Account-based marketing is an effective way to target key decision-makers within a specific organization. However, this marketing strategy is complex and requires a skilled consultant to execute it effectively. Here are the top account-based marketing consultants in 2021:
Demandbase is a well-known provider of ABM solutions that has been helping B2B organizations to align their sales and marketing efforts since 2006. Demandbaseâ€™s product offers a comprehensive solution to ABM, which includes account identification, engagement, and conversion.
Engagio is an ABM platform that provides a full-funnel view of the accounts you are targeting. It offers insights into the buying committee, which is crucial in complex B2B sales. Engagio has a team of ABM experts and consultants that help organizations to develop and implement tailored ABM strategies.
3. Madison Logic
Madison Logic is an account-based marketing platform that allows B2B organizations to target their key accounts and prospects. The platform uses intent data to identify accounts that are in-market for specific products or services. Madison Logicâ€™s consultants help organizations use their platform and develop tailored ABM strategies.
Kwanzoo is a web-based ABM platform that provides a range of account-based targeting and personalization features. The platformâ€™s consultants help organizations to identify and target key accounts more effectively and personalize engagement with those accounts.
Engagor is a social media monitoring software that provides insights into what people are saying about a brand on social media. Its consultants help organizations to develop and implement social media ABM strategies. Engagor enables you to track your competitors, measure social ROI, and understand audience sentiments.
Marketo is a marketing automation platform that provides ABM capabilities. It is used primarily by B2B organizations to automate and personalize their marketing campaigns. Marketoâ€™s consultants help organizations to use its platform effectively and develop personalized ABM strategies that align with their sales teamâ€™s objectives.
7. TOPO HQ
TOPO is a research and advisory firm that provides sales, marketing, and customer service insights to B2B organizations. TOPOâ€™s consultants help organizations to develop and execute successful ABM strategies that align with their business objectives.
Vidyard is a video marketing platform that provides ABM capabilities. Its consultants help organizations develop effective video-based ABM strategies that enable them to engage their target accounts more effectively.
Terminus is an ABM platform that provides a range of features to help organizations target key accounts more effectively. Its consultants help organizations to develop highly personalized ABM strategies that align with their sales funnel.
LeanData is an ABM solution that provides lead management and routing capabilities. Its consultants help organizations to optimize their lead management processes and tailor their ABM strategies based on sales team preferences.
|No||Account-Based Marketing Consultant||Expertise|
|1||Demandbase||Account identification, engagement, and conversion|
|2||Engagio||Buying committee insights, tailored ABM strategies|
|3||Madison Logic||Intent-based account targeting, personalized engagement|
|4||Kwanzoo||Account-based targeting and personalization|
|5||Engagor||Social media ABM strategies, sentiment analysis|
|6||Marketo||ABM capabilities, personalized marketing campaigns|
|7||TOPO HQ||Sales, marketing and customer service insights, ABM strategy development|
|8||Vidyard||Video-based ABM strategies, personalized engagement|
|9||Terminus||Highly personalized ABM strategies, sales funnel alignment|
|10||LeanData||Lead management, optimized ABM strategies|
|1||What is account based marketing?|
|2||Why is account based marketing important?|
|3||What are the benefits of using account based marketing consultants?|
|4||What services do account based marketing consultants provide?|
|5||How do account based marketing consultants help businesses with account based marketing?|
|6||What qualifications should you look for in an account based marketing consultant?|
|7||How much do account based marketing consultants charge for their services?|
|8||What are some examples of successful account based marketing campaigns?|
|9||How can businesses measure the success of their account based marketing campaigns?|
Skills to Look for in Account Based Marketing Consultants
When it comes to hiring account based marketing consultants, it’s essential to look for specific skills and attributes that can guarantee success. The following are some of the skills that you should look out for:
1. Strategic thinking and planning
Account based marketing is a highly strategic approach that requires careful planning and execution. The ideal consultant should have an excellent strategic mindset and a deep understanding of the unique needs and objectives of your business. They should be able to develop a comprehensive account-based marketing plan that aligns with your business goals, customer needs, and market trends.
2. Data analytics
One of the critical success factors for account based marketing is data analytics. A good consultant should possess strong analytical skills and be able to leverage data-driven insights to drive decision-making. They should have the technical knowledge to analyze large data sets, interpret trends, and build predictive models that can help you identify and engage with high-value accounts.
3. Communication and collaboration
Successful account based marketing requires effective communication and collaboration across different departments. An experienced consultant should have excellent communication skills, be able to collaborate with different teams, and build strong relationships with clients. They should also be able to present data insights and valuable recommendations clearly and persuasively to different stakeholders.
4. Creativity and innovation
Creating compelling and personalized content that resonates with high-value customers requires creative and innovative thinking. A good consultant should have a creative mindset and be able to identify and develop unique messaging and content that stands out in a crowded market. They should also be able to experiment with different channels and approaches to reach and engage different target accounts.
5. Continuous learning and improvement
The world of account based marketing is constantly evolving, and it requires consultants to stay up-to-date with the latest trends, technologies, and strategies. A good consultant should be curious, self-motivated, and committed to continuous learning and improvement. They should also be able to adapt quickly to changing market conditions and adjust their strategies to suit evolving customer needs.
6. Results driven
At the end of the day, the success of any account based marketing campaign depends on delivering measurable business results. A good consultant should be results-driven and be able to track, measure and report on the performance of your campaigns against defined KPIs. They should also be able to make data-driven adjustments to optimize your campaigns for maximum impact.
7. Technical expertise
Finally, a good account based marketing consultant should have deep technical knowledge of the different technologies and tools used in this field. This includes a solid understanding of marketing automation, CRM systems, data analytics, and programmatic advertising, among others. They should be able to recommend and implement the right tools for your business needs and objectives.
|1||account based marketing consultant skills|
|2||attributes of a good account based marketing consultant|
|3||data-driven account based marketing consultant|
|4||communicate with account based marketing consultant|
|5||creative thinking for account based marketing|
|6||account based marketing consultant continuous learning|
|7||technical knowledge for account based marketing consultant|
How to Choose the Right Account Based Marketing Consultant?
Choosing the right account-based marketing consultant can spell the difference in a successful ABM campaign versus a failed one. The right consultant can provide you with invaluable insights and help you create a tailored strategy that focuses on your specific business needs. Here are some factors to consider when choosing an ABM consultant:
Experience is a crucial factor to consider, primarily if youâ€™re looking for an experienced consultant within your industry. They will have ample experience working within your industry and grasping its complexities to provide invaluable insights and best practices.
The right ABM consultant should also have expertise in different areas of marketingâ€”from branding to messaging to advertising. ABM is built on the foundation of account selection and engagement strategies, and it requires a consultant who is well versed in executing different campaigns, channels, and networks.
When choosing an account-based marketing consultant, it is essential to consider their communication abilities. You need an expert who can communicate with different departments of your organization and implement a company-wide ABM strategy that aligns with your companyâ€™s vision and goals.
References and Reviews
Last but certainly not least, references and reviews speak volumes about an ABM consultantâ€™s quality of work. So, ensure you check them to see how successful they have been with clients in the past. Remember, no one can write outstanding references about bad work, so reviews and references serve as an excellent guide to help you find the right person.
â€œChoosing the right account-based marketing consultant requires thorough research. You want to find an experienced, versatile consultant who understands your business industry and can effectively articulate your message to the target audienceâ€.
Account-Based marketing is a unique approach that requires a customized strategy that aligns with your business goals, values, and vision. Getting a skilled ABM consultant can play a significant role in creating an effective ABM strategy that fits your business needs. Look at their industry experience, marketing expertise, communication skills, and most importantly, check their references and reviews to ensure you hire the best consultant for your business.
How to Choose an Account Based Marketing Consultant
Choosing the right account based marketing consultant for your business can be a make or break decision. Here are some factors to consider when selecting a consultant to carry out your ABM strategy:
Expertise in Your Industry
Ensure that the consultant has a good depth of understanding and expertise in your industry or specific niche. They should have a good understanding of your target audience and how to connect with them.
Track Record of Success
Check to see what their track record is like; ask for references, and case studies of past work. Look for examples where the consultant has achieved the kind of results that you are hoping to attain.
You may be working with this consultant for months. It is important that you select someone who is a team player and is willing to collaborate closely with your team. You should feel comfortable communicating with them and bringing up new ideas throughout the campaign.
Communication and Transparency
You should be able to get answers to your questions and understand your consultant’s recommendations. Ensure you’re a good match in terms of realistic expectations, preferred communication methods, and ability to distill complex ideas down to actionable steps.
Flexibility and Agility
The right consultant should be able to work around unforeseen challenges that may arise. For instance, if it turns out that one aspect of your strategy needs to be changed, they should be able to quickly pivot with minimal disruption.
Price and Value
ABM consulting is a considerable investment, so there will be a lot of stakeholders to please. Ensure that you get quotations from multiple consultants and ensure you understand precisely what services are included.
Ability to Produce Quality and Engaging Content
An important part of ABM is developing content as per the Buyer Persona of the target accounts. Look for a consultant who can design proper messaging for theÂ Buyer PersonaÂ of your target accounts and deliver impactful content through various targeted channels.â€¯ AnÂ SEOÂ consultant specialising in ABM campaigns will know how to create content that captures the interest of your target accounts.
How to choose the right account based marketing consultant for your business
Choosing the right account based marketing consultant (ABM) can make all the difference in the success of your ABM strategy. Here are some key factors to consider when choosing an ABM consultant:
Experience in your industry
When selecting an ABM consultant, look for someone who has experience in your industry. This person will have a better understanding of your target audience and how to reach them effectively. They will also be more familiar with industry-specific trends, challenges, and best practices.
Proven track record
Another important factor to consider is the consultant’s track record. Look for testimonials or case studies that demonstrate their past successes and results. A good ABM consultant should be able to provide you with concrete examples of how they have helped other companies achieve their goals.
ABM requires a collaborative approach between marketing, sales, and other departments. A good ABM consultant should be able to work with all stakeholders effectively and help facilitate communication and collaboration to ensure the success of the ABM program.
An effective ABM consultant should be able to provide a data-driven approach to your ABM strategy. They should be able to help you leverage your customer data and provide insights into how you can improve your ABM tactics and messaging.
Good communication skills
Communication is key when it comes to ABM. Look for a consultant who can clearly communicate their ideas and strategies in a way that all stakeholders can understand. A good ABM consultant should also be able to provide regular updates and reports on the progress of the ABM program.
Finally, consider the pricing of the ABM consultant. While you don’t want to compromise on quality, you also don’t want to overspend on your ABM program. Look for a consultant who offers reasonable, competitive pricing that fits within your budget.
The Benefits of Hiring Account Based Marketing Consultants
While some companies prefer to establish their in-house ABM teams, others opt to hire account-based marketing consultants to carry out their ABM strategies. Below are some of the benefits of hiring account-based marketing consultants:
1. Expertise and Experience
ABM consultants are experts in their field. They have years of experiences managing ABM projects across different industries. They possess a wealth of knowledge that they can apply to your company’s ABM strategy. Their experience and expertise make them better suited to handle difficult situations and provide solutions to common ABM problems. They will work with your marketing team to create a customized ABM plan that is aligned with your goals, objectives, and target accounts.
2. Outsider Perspective
Account-based marketing consultants bring an outsider perspective to your ABM strategy. They offer a fresh pair of eyes and unbiased opinions that your in-house team members may not provide. Their objective views can help you evaluate your marketing strategies and decide on the best course of action. They will also identify the areas that need improvement and create an actionable plan to address those issues.
Account Based Marketing Consultants
Find answers to frequently asked questions about account based marketing consultants.
1. What is account based marketing?
Account based marketing (ABM) is a marketing strategy that targets specific high-value accounts or clients with personalized messaging and campaigns.
2. Why do businesses use account based marketing?
ABM allows businesses to focus their marketing efforts on high value accounts resulting in a higher ROI, more personalized messaging, and deeper relationships with key clients.
3. What are account based marketing consultants?
Account based marketing consultants are professionals who specialize in developing and implementing ABM strategies for businesses.
4. How can I find the right account based marketing consultant for my business?
Research potential consultants and their past clients. Look for experience in your industry and a history of successful ABM campaigns.
5. What should I expect from an account based marketing consultant?
You should expect a consultant to help you create a customized ABM strategy, identify target accounts, create unique messaging and campaigns, and track performance metrics.
6. How does account based marketing differ from traditional marketing?
ABM targets specific high-value accounts rather than broad audiences. It also utilizes personalized messaging and campaigns rather than mass marketing tactics.
7. Do I need a large budget for account based marketing?
While ABM can be more expensive than traditional marketing, targeting specific high-value accounts can result in a higher ROI. A consultant can help you develop a strategy that fits your budget.
8. What industries benefit the most from account based marketing?
Industries that typically have long sales cycles or sell to a select group of key accounts, such as technology, finance, and healthcare, can benefit greatly from ABM.
9. How long does it take to see results from account based marketing?
Results can vary, but typically ABM results in longer sales cycles, but with higher close rates and a higher ROI.
10. Can account based marketing be integrated with other marketing strategies?
Yes, ABM can be integrated with other strategies such as inbound marketing or email marketing to create a comprehensive approach to reaching and engaging potential customers.
11. How can I measure success with account based marketing?
Success can be measured through metrics such as increased revenue, higher conversion rates, and engagement rates with target accounts.
12. What are the primary tools used in account based marketing?
Tools such as personalized landing pages, targeted advertising, and customer relationship management (CRM) software are commonly used in ABM.
13. How do I create a target account list?
Create a list of accounts that are the best fit for your business. This can be based on factors such as company size, industry, and purchasing behavior.
14. Can small businesses benefit from account based marketing?
Yes, small businesses can benefit from ABM by targeting high-value accounts that have the potential to provide long-term revenue.
15. How do I create personalized messaging for target accounts?
Research the target account and create messaging that addresses their specific pain points and challenges.
16. Can account based marketing be used for lead generation?
Yes, account based marketing can be used to generate leads and create new opportunities with high-value accounts.
17. How often should I communicate with target accounts?
You should communicate with target accounts regularly, but not so frequently that it becomes bothersome. Finding the right cadence is important to keep the relationship strong.
18. Should I use the same messaging for all target accounts?
No, personalized messaging for each target account is crucial to create meaningful connections and stand out from competitors.
19. How can I improve my ABM strategy over time?
Analyze performance metrics and adjust your strategy as needed. Continuously gather feedback from target accounts and adjust accordingly.
20. Can account based marketing be outsourced?
Yes, many businesses outsource their ABM strategy to consultants or agencies who specialize in this field.
21. How can I ensure confidentiality with target accounts?
Confidentiality agreements can be put in place to ensure sensitive information is protected.
22. What is the ROI on account based marketing?
The ROI on ABM can vary, but businesses typically see a higher ROI compared to traditional marketing tactics.
23. How do I select the right channels for communication with target accounts?
Research the target account’s communication preferences and select channels that they are most likely to engage with.
24. What should I do if my ABM campaign is not achieving desired results?
Re-evaluate your strategy and adjust as needed. Work with your consultant to identify areas for improvement.
25. How do I know if account based marketing is right for my business?
Analyze your company’s goals and target market. If you have a small number of high-value accounts or industries with long sales cycles, ABM may be a good fit for your business.
If you need assistance in account-based marketing, you can find reliable account-based marketing consultants who can guide you through the process and help you achieve better results.
Thank You, Kind Reader!
We hope that our article shed some light on the importance of account-based marketing consultants in driving your business growth. Remember, marketing is crucial to attract and retain customers. By working with a dedicated ABM consultant, you can execute powerful and tailored marketing strategies that will maximize your ROI. Don’t forget to keep visiting our site for more exciting and informative articles on all things marketing! Thanks for reading and see you soon, Kind Reader.